Puravida Fitness owner, Erik Peacock, has always had a passion for health and wellness. Erik began his personal training career working for Northwest Athletic Club (since acquired by Life Time Fitness.) His passion and knowledge enabled him to become one of the top trainers. Although doing extremely well at Northwest, Erik envisioned a place where he could make a difference in people’s lives outside of the constraints of the corporate world. In 2005, Erik left a lucrative personal training career to open up his own studio, enabling him to create his own vision of how to help people discover their fitness potential.