Choose Your Hard

Andrew Howell • March 14, 2023

Are You A Frog In Boiling Water?

There is a gate in the middle of a road surrounded by trees.

Matthew 7:14: "For the gate is narrow and the way is hard that leads to life, and those who find it are few. For wide is the gate and broad is the road that leads to destruction, and many enter through it."


This passage is a true reflection of the current state of our health in the United States.


According to the statistics published in 2022, 71.6% of American adults are overweight and a staggering 41.9% are clinically obese.


Many people are headed through the "gate of destruction" as being overweight or obese dramatically increases your risk of cardiovascular disease, diabetes as well as putting extra pressure on joints.


The other day I was working with a nutrition client who was talking about how hard it is to eat right and exercise.


My response was "everything in life is hard. No matter which way you go. You just have to choose your hard."


Working out and eating right is HARD but so is being obese so choose your HARD.


Being financially disciplined is HARD but so is being broke so choose your HARD


Having a good marriage is HARD but so is being divorced so choose your HARD


Being disciplined is HARD but so are the results from lack of discipline so choose your HARD.


Getting and staying lean, fit, and healthy is a narrow gate few people find but continuing down the wide gate will eventually lead to the destruction of health.


The F.A.T. Method program is our most effective weapon to get you through the narrow gate.


It focuses on nutrition first which is 80% of your results when it comes to weight loss.


The good news is you won't have to track calories or carbs. We have designed it to be simple to follow and built in accountability to make sure you stay on track.


Our second group is off and running and people are seeing major progress after just 3 weeks. 


Here are some examples:


-My high school buddy Tim is already down 10 pounds and his strength is back to where it was at it's peak.


-Cheryl got patted down at the airport by TSA because her pants were so baggy from the inches she has lost.


-Lorraine has dropped 7 pounds at the age of 75! She has blown up the age and broken metabolism excuse


These are a few examples of the results people are seeing just a few weeks into this program.


How would results like these feel to you?


Our next F.A.T. Method group starts next Monday March 27th. Currently we are only offering 15 slots.


With this 8-week F.A.T. Method program you get....


  • A weekly educational module that focuses on a weekly topic and nutrition focus for the week 
  • A weekly webinar that develops the mindset needed for long term success as well as teaches you tactics that will help you win the "battle of bulge."
  • Access to our private Facebook group loaded with exclusive content and encouragement from our coaches and other participants
  • A weekly coaching call to keep you accountable and on track with your specific needs as well as overcome the obstacles that are holding you back from the success you deserve.


If you want one of the slots, click the button below to set up a 30 minute Nutrition Discovery call where we will assess your nutrition habits and challenges in order to determine if this program is a good fit for you. They are sure to go fast.


We are on a mission to create 50 life changing transformations in 2023. We are well on our way to achieving this goal...we want you to be the next one.


Dedicated to your results,


Erik Peacock

September 29, 2026
Back at my old job, I used to take yoga classes. One instructor said something that stuck with me: despite years of yoga, he could never seem to make his hamstrings more flexible. At the time, that sounded strange. Like most people, I had been taught that if a muscle feels tight, the answer is to stretch it more. But what if there is more to flexibility than stretching? The training that changed how I coach In 2010, I was introduced to Z-Health, a brain-based approach to movement. Some of the drills looked almost too simple, yet I saw people move better after doing them. I enrolled in two certification courses, and what I learned changed how I program workouts and help clients. The idea that stayed with me was that movement depends on communication between the brain and the body. When a joint feels uncomfortable or a movement feels threatening, people may tense up or guard that area. Repeating a stretch alone may not address what is limiting the movement. Today, I look beyond the spot that feels tight. I pay attention to how the joints move, how a client responds to a drill, and whether that drill helps them feel and move better. What works for one person may not work for another. Here are four lessons I use in my coaching: A tight muscle may be doing more than resisting a stretch. Discomfort or a sense of instability can change how a person moves and recruits muscles. Joint movement matters. Improving how a joint moves can sometimes make an exercise feel stronger or more comfortable. The nervous system is part of flexibility. How safe and controlled a movement feels may affect how much range of motion a person can use. Test, then retest. We try an appropriate drill, check how the movement feels afterward, and adjust the plan based on the response. Stretching can still be useful. I simply don’t assume it is the only answer every time someone feels stiff. What this looks like in a session Just today, I worked with a woman who came in dealing with a significant low back issue. We used gentle movement drills rather than stretching her back. By the end of the session, her range of motion had improved, and she said she felt and moved better than when she arrived. That is one person’s experience, not a promise that the same drills will resolve every back problem. It is a reminder of why I assess each client and pay attention to their response instead of handing everyone the same flexibility routine. The transformation closest to my heart My dad showed me what better movement can mean outside the gym. At 80, he had back surgery and became so weak afterward that he needed a walker. Hunting was one of his passions, and it looked as though he might lose the independence to do it. We worked on rebuilding his movement and strength using the principles I had learned. That October, he was walking with a walker. By April, he was hiking in the Black Hills, where he shot a wild turkey and even crawled under a fence to retrieve it. You can watch my dad’s story here . Mobility is about living your life At Puravida Fitness, our tagline is “Transforming Bodies and Lives.” Sometimes that means losing weight or building muscle. Sometimes it means having the strength, flexibility, and mobility to keep doing the things you love. Those are some of my favorite transformations. Helping someone move with more confidence, regain independence, or return to a favorite activity is about quality of life and longevity. To me, that is priceless. If you’re looking for a personal trainer who considers the whole person, we’d love to help. Puravida Fitness is a gym and health club in Lakeville focused on fitness and wellness for real life. We work with people from Farmington, Prior Lake, Burnsville, Apple Valley, Savage, New Market, and Elko. Learn more about Puravida Fitness .
Sumo wrestler eating rice beside a huge plated meal in a Japanese-style room
September 8, 2026
Struggling with weight loss after 40? Learn why skipping meals and overeating at night can work against your goals. Get practical nutrition advice from a Lakeville personal trainer serving Burnsville, Apple Valley, Savage, Farmington, Prior Lake, New Market and Elko.
Side-by-side before-and-after photo of a man standing indoors, shirtless in the first and leaner in the second.
August 10, 2026
Throughout August, we’re covering the top reasons many middle-aged adults struggle with unwanted weight gain.